Website vs Blog: Never Has So Much Been Said About So Little by So Few

image of Winston Churchill
British Prime Minister Winston Churchill
The headline quote is blog sarcasm based on Churchill’s 1940 Battle of Britain address ‘Never in the field of human conflict has so much been owed by so many to so few.’

The blog sarcasm, attributed variously to English professors in the UK and US, is uninformed. Read why.

Here are some of the most common myths around websites and blogs:

  • Web pages offer more prestige and credibility.
  • Stereotype: Blogs are for kids.
  • Stereotype: Blogs are for diaries.
  • Web pages have superior tools, the only choice for serious developers.
  • Stereotype: Blogs are free pages.

Facts:

  • Web giants like CNN, The New York Times and Time have abandoned their traditional static web pages in favor of dynamic weblogs.
  • Blogs, a contraction of web-log, are dynamic web pages.
  • Blogs have 55% more visitors, and show up ten times more often in organic searches than static websites do (97% more inbound links, 434% more indexed pages).

The major difference between static web pages and web logs is that blogs use a content management system (CMS) to publish information posted to a dynamic database. The CMS utilizes a user-friendly visual editor that anyone familiar with a word-processor can use. Developers use the text editor which supports scripts such as hypertext preprocessor (PHP), and hypertext markup language (HTML).

Another major difference is that blogs post more frequently than static web pages, in reverse chronological order, meaning the most recent content appears first. Because blogs publish more frequently, they are indexed by search engines more often. Blogs will show up in a search 4x more often than a web page. Search engine optimization (SEO) may improve a static web page visibility, but blogs natively exploit search algorithm indexing of tagged keywords, links to well-known sites, and back links (inbound links). The main driver for the increase in blog readership is blog’s increasingly rich content. We find in blogs things not said equally elsewhere, and prefer credible sources and reliable information. While this freedom from editorial filtering has been leveled as a criticism of blogs, blogs remain increasingly the preference of both readers and buyers.

Web logs are also a growing preference of many Fortune 500 companies which recognize the eCommerce value of blogs. Over a third of all Fortune 500 companies now have a blog, up 50% in 2013 alone, including Walmart and Exxon, two of the top 5 companies.

Blogs Double in Fortune 500

Blogs have doubled in the 5 years since this survey of the Fortune 500 began.

In 2013, 171 companies (34%) had corporate blogs showing the largest increase in the use of this tool since the 2008 study of the Fortune 500.
BUSINESS2COMMUNITY

Over 30% of all Fortune 500 corporations have added blogs to their existing websites or converted to blogs outright (like CNN, the NY Times and Time). Internet pillars Google and Yahoo have acquired blog hosting platforms Blogger and Tumblr. Open Source Project WordPress.org supports multiuser WordPress MS sites in a traditional paid web hosting environment. WordPress.com and Tumblr, accounted for nearly 150 million or 23% of all world wide web sites. Those 2012 Internet statistics don’t even count Google Blogger and all the blog platform partners that host independent blogs.

WordPress monthly readership alone is over 380 million people, viewing more than 13.3 Billion pages per month. Readers prefer blogs because blogs provide more timely content updates, improved search results, summary rich content, and includes plug-in support for readers, such as RSS feeds to deliver news.

According to Forbes, the Internet marketing trend for 2013/2014 is content marketing. The #1 type of content that typically forms a content marketing strategy is blog posts. Not only are customers more likely to be engaged with blog posts, but more importantly to buy more product as a result of blogs than by any other means, including social media, search engine optimization (SEO) and email. According to Hubspots, blogs remain the most important media channel, rated business critical more often than #2 social media and #3 search engine optimization. Blogs have the highest ROI (Return on Investment) of any inbound marketing channel, valued 81% as useful attracting sales over 3x more than traditional advertising, direct mail, trade shows, telemarketing or pay-per-click (PPC).

The 2014 business trend is to invest more in blogs. In particular, to develop strong content, because blogs deliver both the greatest return and the lowest investment in budget vs time of any other sales. Blogs are the most effective and most efficient channel marketing tool.

67% of marketers developed a blog last year… 79% of companies who have a blog reported a positive ROI for inbound marketing this year, compared with just 20% of those companies who did not have a blog.

Hubspot Inbound Marketing 2013 Report

Blogs Deliver

The bottom line is: Blogs Deliver!

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