Good content is important but, if no one is reading it, it’s all for not! Writing best selling blog post titles is as important as writing the content itself. That may seem like a bold statement, but I believe it is true. Consider it yourself.
What are you more likely to read, “Writing Better Blog Titles” or ” 5 Easy Steps to Creating a Best Selling Title for Your Next Blog Post” or ” Go Viral by Creating A Best Selling Blog Post in 5 Easy Steps”? I know I would choose to read one of the last two if I was given the options.
Most people don’t have a lot of time, and they want to take in information that they can easily digest and then put into practice immediately. So, when you post a title that gives clear parameters and suggests that the reader can get information that can quickly resolve an issue, then they are all over that.
7 Easy Steps To Creating a Great Blog Title
- Use the “Kiss” Principle
- Keep It Simple “Silly”
- Keep your title down to a maximum of two lines.
- Know what you want the reader to get from your post
- Ask yourself this question, “What do I want my readers to take away from my post?”
- Know if your post can solve a particular issue
- Ask yourself, “What does my reader want?”
- If there is a take away, then there is something that this post helps the reader with even if it was to satisfy a curiosity about something.
- Ask yourself, “What issue does this solve for my reader?”
- Be cautious to not use language that seems demeaning
- For instance, if you would like to teach your reader something, rather than using the word “teach” or “educate”, you might use words like:
- If your post can be broken into easy to follow steps or chunks, consider using statements like the following for a title:
- 4 New Ways to_______
- 6 Lessons in_______
- 5 Easy Steps to _______
- In 7 Quick Minutes You Can ________
- Appeal to your readers emotions by using descriptive words
- Pull at the readers’ heartstrings a bit with creative and descriptive words
- Be sure that it is clear what your article is about when writing a title
- Sometimes it can be effective to have a witty lead in, a question, or an evocative saying that may not exactly make sense. That can be okay as long as you use a subtitle or second line available to expand and clarify your topic.
- This clarification also helps people and (bots?) find your article.
An example of the importance of #7 above can be seen in the following title, “No One Reading Your Blog Posts?” You can see how, on as a stand alone basis, this title may catch the reader’s attention and maybe evokes emotion in them because they can relate, but it is not entirely clear what the blogger is going to talk about. It is just as possible that the reader moves on. By simply adding this clarifying statement to that title, “5 Easy Steps to Creating a Best Selling Blog Post”, that makes it clear how reading the article will benefit the reader.
The bottom line is, readers want to either be entertained or they want to resolve an issue. If you can frame your title in a way that keeps in mind the context of your answers to your questions from #1 and #2, if you can use words that appeal to people’s need to resolve their issue now, and if you can appeal to a reader’s emotions in the title, you will have them reading out of the palm or your hand. And, you will have created a title that will be a top seller.