Blogging is a dynamic and rapid way to share your opinion or expertise on a subject, as well as a powerful way to build your business. According to The West Program, “Blogging Statistics,” 77% of internet users read blogs and, according to BlogHer:
81% of U.S. online consumers trust information and advice from blogs.
In the article Top Blogging Statistics: 45 Reasons to Blog, they clarify the value and impressive statistics about the true power of blogging and the potential it holds for building lasting positive relationships with visitors.
The article explains that visitors may be reading the information presented in blogs, but whether an ongoing positive relationship is created with that visitor is another matter. Because people are often manipulated and led astray by information, they have become increasingly skeptical about information presented in all forms of media.
It is important that we realize our first impressions leave lasting impressions on readers as well as potential clients. It is true that trust is built, and when it is lost, it is incredibly difficult to regain.
This article by Neil Patel, “7 Reasons Why Blogging Is Still Important in 2012,” highlights some key tips every blogger should practice, especially in the section on building trust.
His article illustrates why it is so important to compose your blog with consistent, truthful and helpful content which assists you to bridge that gap between distrust and trust with readers.
Below are the valuable key points Neil Patel outlines to assist in bridging that gap.
- Clean and beautiful design: Navigation and links on the page are easily accessed. The readers eye moves throughout the information presented, noticing key points with ease. Enough white space on the page provides the eye and subsequently the mind a place to rest. The information is not cluttered or overwhelming.
- Correct spelling and grammar: Content reveals that you are a literate and educated person. You have enough care in your information to dot your i’s and cross your t’s.
- Thorough about page: You are an open book to your readers. Who you are in reference to your blog and why you are an authority on the subject matter is revealed with grace. Readers should not have to dig.
- High-quality photo of the author: Select a professional and transparent photo that reveals how you are connected to your blog. You are the spokesperson for your content so look the part.
- Signs of social sharing: Visitors appreciate information presented in your blogs enough to share it with their peers and colleagues. Correctly link to social media and consistently represent your brand in your chosen forms of social media.
- Links to trustworthy sources: Link to sources that have been thoroughly investigated for content. The information in the source should be truthful and transparent. Visit the source’s source so you can vouch for validity.
- High-quality images and visuals: Select images and visuals which are not pixelated or distorted. The media should reflect the content and visa-versa.
- Short, easy-to-read domain name: The domain name should be thought-provoking, intriguing, and clearly represent the blog.
- Professional logo: Your chosen logo is your brand and reveals a tremendous amount about you and your audience. It should be thoughtfully crafted and impactful, clean, catchy and enticing.
- Solid, detailed content updated frequently: Your blog should not be a ghost town, it should bustle with new and exciting information. It is a place that you frequent and attend to almost daily.
- Presence of community and conversation through comments: Allow the community to retort respectfully, bounce of your content and share their own ideas.
Blogging literally gives anyone and everyone a soapbox to stand on. This allows for our areas of expertise to be shared with the world, which increases resources and the information available to all people.
Most people want to know the rhyme behind the reason though. Readers and consumers trust and deserve truthful as well as helpful information. Whether we are blogging for personal or business reasons, it is incredibly vital for reader and client retention, that we possess integrity with our content, take care in the presentation of the information and properly provide and cite our resources.