Interview Cody Murphy: Marketing Maverick on WordPress

Cody MurphyCody Murphy is the young entrepreneur and founder of Stearns 208 Marketing located in Saint Cloud, Minnesota and provides businesses with online marketing solutions.

Why did you choose WordPress?

WordPress has become our “go-to” content management system because it’s regularly updated and has become a polished, versatile system. We’ve been able to customize WordPress for small business websites to larger, complex websites like a social network thanks to a popular Plugin called BuddyPress. The software’s back end simplicity makes it attractive for our clientele who, for the most part, are not tech savvy.

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Interview with Cody Murphy

Who updates your WordPress site?

We update our WordPress website internally; I’m primarily in charge of that task. For our client’s websites, we use a very handy piece of software called InfiniteWP – each WordPress website has a client Plugin installed (InfiniteWP Client) and from the main system we can update every website, etc. from one area instead of going into WordPress install for updates.

What does WordPress do better than anyone else?

I would say transparency. Given that it’s open source software, everything is well… open. Beta versions, discussions with developers, etc. are all easily accessible and anyone can contribute to the platform if they’d like. Transparency, in my opinion, is what has enabled WordPress to become the widely-used system it is today.

What features would you like to see added to WordPress?

That’s a tough question. WordPress has become polished and mature over the past couple of years. I would, however, like to see the member management features expanded some so user profile fields, roles, etc. could be changed without the need of a Plugin. Another feature(?) I’d like to see is to be able to flush the WordPress database. It would be handy to ensure old/uninstalled Plugins are properly removed, etc.

Do you have any favorite Widgets?

Another tough question! This made me think a bit. I feel that widgets are commonly forgotten but provide some handy functionality to a WordPress website.
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While you may consider them boring, I think my favorite widgets are the “Text” and “Recent Posts,” both included by default. The text widget comes in useful for displaying a promotional type of graphic in a sidebar (quick and easy to edit/change instead of going into the template files).

The “Recent Posts” widget is nice as it helps integrate a blog with the rest of a website (if the blog isn’t the primary focus) and also helps “fill in” a sidebar.

WordPress has become our “go-to” content management system because it’s regularly updated and has become a polished, versatile system. We’ve been able to customize WordPress for small business websites to larger, complex websites …Cody Murphy

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