Automattic Announces Its Acquisition of Longreads

According to WP Tavern, in April 2014 Longreads became the next company, along with, to be part of the Automattic family. Longreads recommends and helps people to discover the best long form stories, defined as “over 1500 words”. Longreads stories will be displayed in the WordPress Reader. logoMark Armstrong, the founder of Longreads, says this in his announcement of the acquisition:

“We see a huge opportunity to go deeper with our mission, both through Longreads and—to find undiscovered talent, to celebrate the work of writers and publishers you already love, and bring even more of the best storytelling onto the Internet.”

Longform content is believed to be on the upswing to be reinvented, with the recent rise in use of mobile devices and apps dedicated to reading.

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