According to WP Tavern, in April 2014 Longreads became the next company, along with WordPress.com, to be part of the Automattic family. Longreads recommends and helps people to discover the best long form stories, defined as “over 1500 words”. Longreads stories will be displayed in the WordPress Reader.
Mark Armstrong, the founder of Longreads, says this in his announcement of the acquisition:
“We see a huge opportunity to go deeper with our mission, both through Longreads and WordPress.com—to find undiscovered talent, to celebrate the work of writers and publishers you already love, and bring even more of the best storytelling onto the Internet.”
Longform content is believed to be on the upswing to be reinvented, with the recent rise in use of mobile devices and apps dedicated to reading.
For more information:
- Automattic Acquires Longreads
- Automattic, Steward of WordPress, Snaps Up Longreads
- Automattic Acquires Longreads, Invests in Digital Longform Publishing