When you first studied the fundamentals of effective writing, you probably learned what an audience is. For example, “My audience is people who like cats,” or “I am writing for people interested in learning about the Spanish Inquisition.” Knowing who your audience is helps you to tailor your style and the information you provide in a way that your specific audience will understand best.
However, it may not be that simple. You can sum up your audience in one lump statement, but doing so prevents you from understanding the diverse needs and qualities of those who visit your site. Fortunately, creating personas for your site is a great way to understand your audience and be a more effective writer.
What is a Persona?
In the context of web design and usability, a persona is a hypothetical user of your site based on real information you have gathered about your audience. Step Two Designs says personas “act as ‘stand-ins’ for real users and help guide decisions about functionality and design.”
Typically, you should have three to five personas that represent your site’s audience. According to Boxcar Marketing, ideally the personas you create should represent both your primary users and your secondary users. These personas should be similar in that they share a relationship with your site, but should be different enough to help you recognize variances between the groups actually viewing your site. Continue reading Understanding Your Audience With Personas
The following is an interview with Bruce Elgort, a teacher here at Clark College. He teaches PHP and other web programming classes in the Computer Technology Department. I chose to interview Bruce because I wanted his perspective as a user of WordPress for networking. I chose my questions to fit under the theme of “How is WordPress useful?” This is a question that many people who don’t plan to use WordPress specifically for business might have, so I thought it was an important topic to cover.
Bruce Elgort (@belgort) served as the Chairman of OpenNTF, the preeminent open source community for the IBM Collaboration Solutions development platform from 2001-2013. He is also the co-creator of IdeaJam, the award winning idea management software from Elguji Software, where he serves as President and Chief Executive Officer. You can hear Bruce regularly as the co-host of the Taking Notes podcast.
Additionally, Bruce is often asked to speak around the world at technology industry events about trends in the technology space as well as entrepreneurship. As part of his commitment to give back to his local community, he serves as a board member of the Clark County Skills Center, and is a technology and event volunteer for the Children’s Cancer Society. Continue reading Interview with Bruce Elgort: WordPress for Networking
Many businesses want to be able to easily display their testimonials. After all, why wouldn’t you want to be able to show off the good things people have to say about you? The Testimonials by Aihrus Plugin allows you to do just that.
The Testimonials Plugin works by creating a Widget displaying the testimonial(s) you select. This Plugin provides plenty of room for customization. You can use CSS to modify the appearance of the testimonial or you can add an image to an individual testimonial. This Plugin allows you to use one set testimonial or to have the Widget cycle through multiple testimonials. Continue reading Plugin Review: Testimonials by Aihrus
The Hired Podcast recently hosted Matt Mullenweg as a guest. In the interview, Mullenweg described Automattic’s unique culture and discussed everything from Automattic’s creation to how its growth has impacted the company’s culture.
In her commentary on the podcast, Sarah Gooding expressed interest in the way that Mullenweg has managed the growth of WordPress. Mullenweg kept WordPress small in the beginning because he didn’t want to lose the efficiency and excitement of the company. As it has grown, Automattic has been able to maintain its culture. In the interview, Mullenweg says,
Nothing I’ve ever done has ever been alone. It’s always been with other people.
This quote highlights how WordPress has grown through the teamwork and excitement of its developers.
Check out the Hired Podcast interview to hear more about what has fueled WordPress’ success.
If you are not familiar with Subversion, that title may sound a little sinister. While the dictionary definition of “subversion” may sometimes seem like the best idea in a particularly frustrating group project, the project management system known as Subversion is likely a better option.
What is Subversion?
Subversion, often shortened to SVN, is a system that is widely used in the free software community to manage projects and is also utilized by Google Code. Subversion was developed by the Apache Software Foundation and is currently under a free software license, meaning that it can be used freely as long as copyright notice is maintained. Continue reading Using Subversion to Make Projects Easier
One of the most exciting feelings that a new WordPress user can experience is publishing their first post. That first post is then succeeded by many others, each being released onto the internet with a press of that lovely blue “Publish” button. There will be times, however, when you may need to schedule when your posts will be published.
Future Publishing? Why?
WordPress provides many convenient ways for you to manage your blog. The ability to publish future posts is a tool that can be useful to you as a blogger. However, why would you need to publish future posts? Aren’t you perfectly capable of doing it yourself immediately? Some of the reasons why having the ability to post future content would very useful to you are:
- Your visitors like it when you post content regularly. Future posts allow you to post everything at just the right time, every time.
- You can publish content at just the right time for your audience to see it, even if it’s at a time when you’re not online.
- If you want to take a short vacation, you can still have your posts published regularly.
Continue reading How to Publish Future Posts
WordPress for iOS posted about the new WordPress 3.8.6 update for iOS fixes a bug that caused Read to crash when loading a video. The soon to be released 3.9 version of the app will have significant UI and UX changes that will improve the user experience. WordPress 3.8.6 will be the last release to support iOS6.