Google Analytics Dashboard is a WordPress Plugin that connects the power of Google’s analytical software with the far-reaching spread of WordPress sites. While I wasn’t able to actually test the Plugin, since I had to install it on an offline version of my site and Google couldn’t pull data from a site that wasn’t connected to them, I was able to mess with their interface to get a better idea about what is possible with the software.
A New Way to Track
After activating the Plugin (which had an error because of the type of page I was using) I was able to check out some of the ways that I could track data through the Plugin. I was able to mask IP addresses while I track data, to keep any personal user data private, in consideration for my users. And I was also able to enable demographics and interest reports from Google’s targeted ad system. I could track by all outbound data, like outbound links and downloads, or I could track identifiers like hashmarks (#).
I was also able to sort custom tracking definitions, like being able to create different tracking data files for authors of the site, or maybe a specific category. And if I find that I’m starting to have a bunch of useless data, I have the ability to exclude certain users from the tracking process. For example, if I start to notice that the data from my staff is throwing off my early morning number, I can exclude the admins, editors, authors and contributors from tracking for a set period of time. I can even link the analytics software to my AdSense account, to ensure that I’m getting the most out of my Google AdSense advertising. If you’re interested in the Plugin, check out the first link in the Additional Resources section, and you’ll be well on your way to having a better understanding of your users.