Tag Archives: analytics

The First Thing They’ll See: Choosing a Good Blog Name

There are myriad criteria to pick from when choosing a blog name:

  • You want it to stand out and be memorable.
  • It needs to searchable and fairly unique, but descriptive for good SEO.
  • It needs to convey a feeling about the kind of online community you want to foster.

…and all the best ideas seem to be already taken!A multicolored jumble of discarded name badges. Continue reading The First Thing They’ll See: Choosing a Good Blog Name

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Landing Page: Lead Generation or Click Through

  • The Home page is not the landing page.
  • Any page a visitor lands on is not the landing page.
  • The landing page is a free-standing page used for one of two purposes:
    1. Inbound Marketing – Lead Generation Landing Page or
    2. Outbound Sales – Click Through Landing Page

A Landing Page is designed with two primary goals:
Continue reading Landing Page: Lead Generation or Click Through