Tag Archives: pay-per-click

Landing Page: Lead Generation or Click Through

  • The Home page is not the landing page.
  • Any page a visitor lands on is not the landing page.
  • The landing page is a free-standing page used for one of two purposes:
    1. Inbound Marketing – Lead Generation Landing Page or
    2. Outbound Sales – Click Through Landing Page

A Landing Page is designed with two primary goals:
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Website vs Blog: Never Has So Much Been Said About So Little by So Few

image of Winston Churchill
British Prime Minister Winston Churchill
The headline quote is blog sarcasm based on Churchill’s 1940 Battle of Britain address ‘Never in the field of human conflict has so much been owed by so many to so few.’

The blog sarcasm, attributed variously to English professors in the UK and US, is uninformed. Read why.

Here are some of the most common myths around websites and blogs:
Continue reading Website vs Blog: Never Has So Much Been Said About So Little by So Few