According to Venture Beat, Automattic purchased Scroll Kit, a visual online editor for storytelling. According to Scoll Kit, “Our objective was to create a process for making the web that was more like drawing on a piece of paper.”
Scroll Kit is a drag and drop, multimedia content app that allows creation of visual stories online in a scrolling format. Scroll Kit arranges elements in layers so that objects can be placed on top of other objects
Automattic, is adding to the WordPress production team by folding in Scroll Kit’s founders Cody Brown and Kate Ray. Scroll Kit is an app that allows for the customizing of web pages with out having to write lines of code. Included in the announcement is a schedule that outlines the ongoing functionality of the app, as the Scroll Kit teams merges with Automattic.