Tag Archives: seo optimization

WordPress News: CDN Enabler – WordPress CDN Plugin

CDN is short for Content Delivery Network which is a network of servers that deliver cached static content from websites to users based on the geographic location of the user. A CDN will not take the place of your web hosting account but simply improve website speeds.

Advantages of Using a CDN

When a website has a high volume of traffic then the site can overload the server, which leads to a slow loading site or even server crash. This is where a CDN comes in handy because it is a network of servers, but most importantly these servers are spread throughout the world.

When a CDN is being used, the static content is cached and stored on all of these servers. Static content includes images, stylesheets (css files), javascripts, Flash, etc. When a user visits the site (original server), the CDN technology redirects them to the closest server to their location.

If your website is receiving heavy traffic and you have not yet enabled an CDN here are some good reasons to get started today:

Choosing a CDN That’s Right For You

According to Brian Jackson, most people will configure their CDN with a caching Plugin such as WordPress Cache EnablerWP Rocket, WP Super Cache, or W3 Total Cache.

However, if you are running on a managed WordPress host such as Kinsta, WP Engine, or Pagely you might not want a full blown caching plugin just to enable your CDN. This is where the free lightweight CDN Enabler WordPress plugin from KeyCDN comes into play. Note: You don’t have to be using KeyCDN to take advantage of this plugin. It will work with any CDN provider.

Installing CDN Enabler – WordPress CDN Plugin

To install your CDN Plugin follow the simple five step process with screenshots. Once the Plugin is installed you will find the following features:

  • Ability to set up CDN URL. By default it will already have the “wp-content” and “wp-includes” folders setup.
  • By default it will have “.php” setup.
  • Relative paths are enabled by default.
  • Ability to enable HTTPS.

This is a screenshot of the CDN Enabler Settings in WordPress

 

For More Information on CDNs

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WordPress Words: Slug

A slug is a few words that describe a post or a page.
WordPress Codex.

Example: When a user is looking to increase their overall site traffic, they will customize their individual slugs to contain precise keywords to increase search engine optimization.

About the Word

Slugs are used in the permalink structure and are created by default in WordPress. If you do not choose to define the slug, it will be automatically generated using the title of the page or post, separating each word using hyphens. While the auto-generated permalink may contain some key words, WordPress has given the user the ability to set the slug to contain the most optimized key words.

You can edit the slug when you are editing a page or post as seen in the highlighted area below.

This is a screenshot from WordPress featuring where to change the slug.

For More Information

WordPress SEO Plugin by Yoast: Harness the Power of the Search Engines

WordPress is already a fantastic platform for search engine optimization, however WordPress SEO by Yoast, a SEO enhancement Plugin, takes the power of the Internet and places it right in your hands. Properly configured websites that take advantage of SEO can reap the potential benefit of some serious traffic for your site.

It not only usefully supplies the titles and descriptions of a site’s pages and posts, but it helps with the site’s design process by designing it from the inside, out.

Create Content that People will See

The snippet preview lets you see what your page will look like in the search results so that adjustments can be made (such as shortening or elongating code or tags) accordingly to make all the meta data and other attributes fit your SEO plan, and assure that the search engines properly process your site.

Being able to see these issues will help you increase its rankings as well as gage the search engine results to your content, further clarifying if your content is delivering quality content to whatever target niche you chose. Continue reading WordPress SEO Plugin by Yoast: Harness the Power of the Search Engines

The SEO of the HTML Anchor Text

You finally finished your website and uploaded it to the Internet. Maybe it is a blog, a personal website, or an e-commerce website that sells products. In all of these cases, you now wait to see how many visitors come to the website or read your blog article.

Continue reading The SEO of the HTML Anchor Text