Slugs are used in the permalink structure and are created by default in WordPress. If you do not choose to define the slug, it will be automatically generated using the title of the post or page, separating each word using hyphens. While the auto-generated permalink may contain some key words, WordPress has given the user the ability to set the slug to contain the most optimized key words. The following tutorial will show you how to edit your slug in WordPress.
Go to Site Backend
Click All Posts or Pages as seen in the new interface or run your mouse over the Page or Post icon and click All Posts or All Pages as seen as the WP–Admin. All images in this tutorial will feature these two examples in the same order.
Select the Post or Page You Want to Edit
Here you will simply click Edit as seen in the first image or click Edit from the drop down box as seen in the second image.
Edit the Slug
In the new WordPress interface you can simply edit the slug or click edit as seen in the second screenshot.
After you have edited your slug don’t forget to click on Update for your entire Post or Page.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. Webopedia Terms: Search Engine Optimization (Optimizer) – SEO.
Example: One Search Engine Optimization (SEO) strategy is to keep the content fresh and updated.
About The Word
Based on the search terms, search engines attempt to return the most relevant information available on internet. They have developed complex formulas or algorithms to evaluate the matches, rank them , and present the results. The higher the score, the closer to the top position of the first page it will be displayed.
The goal of most webpages is to have the content reviewed and encourage the reader to take a specific action. If search engines determine a low ranking value, it can be listed far beyond the top position/first page on the search engine results page (SERP). The likelihood that it will be selected can be very low.
Search Engine Optimization (SEO) is the a set of techniques used, both on and off the webpage, to assist the search engines with accurate evaluations of a webpage’s content and promote a high ranking.
WordPress is already a fantastic platform for search engine optimization, however WordPress SEO by Yoast, a SEO enhancement Plugin, takes the power of the Internet and places it right in your hands. Properly configured websites that take advantage of SEO can reap the potential benefit of some serious traffic for your site.
It not only usefully supplies the titles and descriptions of a site’s pages and posts, but it helps with the site’s design process by designing it from the inside, out.
Create Content that People will See
The snippet preview lets you see what your page will look like in the search results so that adjustments can be made (such as shortening or elongating code or tags) accordingly to make all the meta data and other attributes fit your SEO plan, and assure that the search engines properly process your site.
Site titles and taglines can make or break a site. Let’s just say you have a blog page and that it shows up in search results, now what? You probably want people to pick your site from the list right?
Well it’s not as easy as just hoping it automatically finds readers who like it and waves them over to tell them a story. The image displayed below is a screenshot of the ClarkWP site title and tagline displayed when searched via the web.
You finally finished your website and uploaded it to the Internet. Maybe it is a blog, a personal website, or an e-commerce website that sells products. In all of these cases, you now wait to see how many visitors come to the website or read your blog article.