Tag Archives: seo

Tutorial: How to Change Your WordPress Slug

Slugs are used in the permalink structure and are created by default in WordPress. If you do not choose to define the slug, it will be automatically generated using the title of the post or page, separating each word using hyphens. While the auto-generated permalink may contain some key words, WordPress has given the user the ability to set the slug to contain the most optimized key words. The following tutorial will show you how to edit your slug in WordPress.

Go to Site Backend

Click All Posts or Pages as seen in the new interface or run your mouse over the Page or Post icon and click All Posts or All Pages as seen as the WP–Admin. All images in this tutorial will feature these two examples in the same order.

Screen shot of WordPress backpage highlighting the icon

Screen shot of WordPress backpage highlighting the icon

Select the Post or Page You Want to Edit

Here you will simply click Edit as seen in the first image or click Edit from the drop down box as seen in the second image.

This is a screenshot of selecting

 This is a screenshot of selecting

Edit the Slug

In the new WordPress interface you can simply edit the slug or click edit as seen in the second screenshot.

This is a screenshot of the slug closeup on your backpage.

This is a screenshot of where to edit your slug.

Slug Maximized

After you have edited your slug don’t forget to click on Update for your entire Post or Page.

This is a screenshot of the Update button on your Page or Post editor.

For More Information on WordPress Slugs

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WordPress Words: Search Engine Optimization (SEO)

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Webopedia Terms: Search Engine Optimization (Optimizer) – SEO.

Example: One Search Engine Optimization (SEO) strategy is to keep the content fresh and updated.

About The Word

Based on the search terms, search engines attempt to return the most relevant information available on internet. They have developed complex formulas or algorithms to evaluate the matches, rank them , and present the results. The higher the score, the closer to the top position of the first page it will be displayed.

The goal of most webpages is to have the content reviewed and encourage the reader to take a specific action. If search engines determine a low ranking value, it can be listed far beyond the top position/first page on the search engine results page (SERP).  The likelihood that it will be selected can be very low.

Search Engine Optimization (SEO) is the a set of techniques used, both on and off the webpage, to assist the search engines with accurate evaluations of a webpage’s content and promote a high ranking.

For More Information

The First Thing They’ll See: Choosing a Good Blog Name

There are myriad criteria to pick from when choosing a blog name:

  • You want it to stand out and be memorable.
  • It needs to searchable and fairly unique, but descriptive for good SEO.
  • It needs to convey a feeling about the kind of online community you want to foster.

…and all the best ideas seem to be already taken!A multicolored jumble of discarded name badges. Continue reading The First Thing They’ll See: Choosing a Good Blog Name

WordPress SEO Plugin by Yoast: Harness the Power of the Search Engines

WordPress is already a fantastic platform for search engine optimization, however WordPress SEO by Yoast, a SEO enhancement Plugin, takes the power of the Internet and places it right in your hands. Properly configured websites that take advantage of SEO can reap the potential benefit of some serious traffic for your site.

It not only usefully supplies the titles and descriptions of a site’s pages and posts, but it helps with the site’s design process by designing it from the inside, out.

Create Content that People will See

The snippet preview lets you see what your page will look like in the search results so that adjustments can be made (such as shortening or elongating code or tags) accordingly to make all the meta data and other attributes fit your SEO plan, and assure that the search engines properly process your site.

Being able to see these issues will help you increase its rankings as well as gage the search engine results to your content, further clarifying if your content is delivering quality content to whatever target niche you chose. Continue reading WordPress SEO Plugin by Yoast: Harness the Power of the Search Engines

Site Titles and Taglines

Site titles and taglines can make or break a site. Let’s just say you have a blog page and that it shows up in search results, now what? You probably want people to pick your site from the list right?

Well it’s not as easy as just hoping it automatically finds readers who like it and waves them over to tell them a story. The image displayed below is a screenshot of the ClarkWP site title and tagline displayed when searched via the web.

tag and taglineThe title itself is simple and the tagline is descriptive and interesting. It makes readers curious about what the students are saying. In short– it works.
Continue reading Site Titles and Taglines

The SEO of the HTML Anchor Text

You finally finished your website and uploaded it to the Internet. Maybe it is a blog, a personal website, or an e-commerce website that sells products. In all of these cases, you now wait to see how many visitors come to the website or read your blog article.

Continue reading The SEO of the HTML Anchor Text

Website vs Blog: Never Has So Much Been Said About So Little by So Few

image of Winston Churchill
British Prime Minister Winston Churchill
The headline quote is blog sarcasm based on Churchill’s 1940 Battle of Britain address ‘Never in the field of human conflict has so much been owed by so many to so few.’

The blog sarcasm, attributed variously to English professors in the UK and US, is uninformed. Read why.

Here are some of the most common myths around websites and blogs:
Continue reading Website vs Blog: Never Has So Much Been Said About So Little by So Few