Tag Archives: split testing

Landing Page: Lead Generation or Click Through

  • The Home page is not the landing page.
  • Any page a visitor lands on is not the landing page.
  • The landing page is a free-standing page used for one of two purposes:
    1. Inbound Marketing – Lead Generation Landing Page or
    2. Outbound Sales – Click Through Landing Page

A Landing Page is designed with two primary goals:
Continue reading Landing Page: Lead Generation or Click Through

Advertisements