The WordPress Codex article on shortcodes refers to them as macros. WordPress Shortcodes are the function inside the WordPress core that allows for adding video, audio, images as well as other fun features like Twitter Timelines and Google Maps without code in HTML, PHP, JavaScript, and other web programming languages. In addition to the shortcodes mentioned in the Codex article, WordPress Support has a complete list of available shortcodes for WordPress.com sites.
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Automattic Acquires Scroll Kit
Automattic, is adding to the WordPress production team by folding in Scroll Kit’s founders Cody Brown and Kate Ray. Scroll Kit is an app that allows for the customizing of web pages with out having to write lines of code. Included in the announcement is a schedule that outlines the ongoing functionality of the app, as the Scroll Kit teams merges with Automattic.
Hat Tip: WPTavern